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Purpose & Promise

Driven by a bold Vision and a powerful Mission, we channel our passion for progress into everything we do—empowering customers to conquer their toughest challenges and shaping a future defined by innovation, excellence, and impact.
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“Transforming the way the world moves materials from Port to Home,” is our Vision and driving purpose. To achieve this transformation, we’re focused on reducing the impact of materials movement on people, the economy and the environment.

People

We help simplify operations with innovative technologies and supply chain solutions to ease the impact of materials movement on people.

Environment

We continue to evolve and offer diverse, efficient power solutions to reduce the impact of materials handling management on our planet.

Economy

We deliver high-productivity materials handling systems helping customers reduce incidents, maximize uptime, lower operational costs and boost their economic impact.

Underlying our Vision is a Mission defined by two promises, to deliver optimal solutions and provide exceptional customer care. These commitments serve as the guiding principles behind everything we do.

How We Deliver Optimal Solutions

  • Provide Customer & Industry Expertise
  • Engineered for Complex Challenges
  • Designed for Optimum Productivity
  • Deliver Low Cost of Ownership

We dig deep to deliver expert guidance and application-specific solutions that drive real customer results.

Our lift trucks and technologies are precision-engineered to tackle real-world challenges head-on, no matter how complex.

With comprehensive, scalable offerings, we empower customers with exactly what they need to maximize performance.

Designed for premium efficiency, low maintenance and maximum uptime – our solutions are built to keep ownership costs low.

How We Provide Exceptional Care

  • Never Let Customers Down
  • Dedicated Customer Care Teams
  • Loyal Product Lifecycle Support
  • Reliable Parts Programs

We stand behind our promise – delivering unwavering commitment and reliability customers can count on.

Our Customer Care Teams are focused on resolving issues fast and keeping customer fleets running at peak performance.

Customers can expect the long-term support they deserve – from order to delivery and every future need.

We make it easy to get quality lift truck parts — with in-stock selections, fast access, and simple online ordering.